factors affecting patients undergoing cosmetic surgery in bushehr, southern iran

background although, there have been extensive research on the motivations driving patient to undergo cosmetic procedures, there is still a big question mark on the persuasive factors which may lead individuals to undergo cosmetic surgery. the present study evaluated various factors affecting patients undergoing cosmetic surgery in bushehr, southern iran. methods from 24th march 2011 to 24th march 2012, eighty-one women and 20 men who wished to be operated in fatemeh zahra hospital in bushehr, southern iran and pars clinic, iran were enrolled by a simple random sampling method. they all completed a questionnaire to consider reasons for cosmetic proce-dures. the collected data were statistically analyzed. results demographical, sociological and psychological factors such as age, gender, educational level, marital status, media, perceived risks, output quality, depression and self-improvement were determined as factors affecting tendency of individuals to undergo cosmetic surgery in this region. trend to undergo cosmetic surgery was more prevalent in educational below bachelor degree, married subjects, women population of 30-45 years age group. education level, age, marital status and gender were respectively the influential factors in deciding to undergo cosmetic surgery. among the socio-psychological factors, self-improvement, finding a better job opportunity, rivalry, media, health status as well as depression were the most persuasive factors to encourage people to undergo cosmetic surgery too. cost risk was not important for our samples in decision making to undergo cosmetic surgery. conclusion we need to fully understand the way in which the combination of demographic, social and psychological factors influence decision-making to undergo cosmetic surgery.